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Unapologetic Instigators of Change

Unapologetic Instigators of Change

Unapologetic Instigators of Change

Unapologetic Instigators of Change

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UNAPOLOGETIC INSTIGATORS OF CHANGE

We'll support you in your business transformation, every step of the way.

ABOUT US

We are a NETWORK of FMCG  players, agency marketeers, purchasing masters, commercial savants, travel retail experts, mixologists, industry gurus, ex - cruise beverage team, bar owners and comms strategists.

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We are a multidisciplinary consulting firm obsessed about discovery, strategy and scale.  Iterative and agile processes and measurement and evaluation supported by advanced analytics and innovative tools to drive accelerated growth across all practices.

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OUR STORY

Our careers span over 20 years in the food & beverage, agency, hospitality and travel retail industries.

 

We have been privileged to have tackled challenging endeavors that required new method thinking, innovation and transformation.

 

In doing so, we acquired a plethora of knowledge, training and industry experience which we leverage when facing the biggest of challenges, regardless of the client.

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Realising the gem we had in our hands, we came together to create a space where we could share the knowledge, experience and methods to help deliver growth and achieve multiple goals.

 

In the last two years we have supported global beverage companies,  f&b start-ups, data projects and commercial brands.

 

Our areas of expertise ranges from Operations to Commercial to Marketing and Logistics.

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 We drive transformation in a simple, faster and effective way.  We discover, we propose, and we transform, delivering codified processes once measurement and evaluation has been established.

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WHAT WE

DISCOVER

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Through our advanced analytics and data methodologies, we offer our clients INIGHTS on internal and external factors to address the opportunities and mitigate the risks.

PROPOSE

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Our goal is to accelerate a company's growth. 

We are constantly exploring

 INNOVATIVE METHODS on delivering success and recognition for our clients.  Under an OPTIMAL, DESIRED AND ESSENTIAL business models, we ensure our clients have the right tools to be ahead of the competition.

TRANSFORM

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Businesses need to evolve and change. When there is a disconnect between vision and culture they are destined to fail.  We tackle misalignment in all areas of the business by creating sessions with key stakeholders to leverage our methods and knowledge to CREATE SOLUTIONS together.

EVALUATE

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Once solutions and implications are proposed and implemented, we obsess about what most businesses forget, to track results and adjust accordingly.  We have PLATFORMS for measurement and evaluation which ensures effective and efficient change mangement.

From discovery to execution, and everything in between, we help our clients visualize the opportunity and we transform it at scale 

how we do it
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LEARN OUR HOW PROCESS

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CLIENT SESSIONS

We hear what you have to say. Our operational, financial, marketing and commercial expertise are always present throughout the conversation

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CONCIERGE

Our network of partners around the world ensure that regardless of the circumstances, everything is possible to achieve

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DISCOVERY

We gather all data (internal and external) and under an advanced analytics approach we gather insights

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EXECUTION &

ITERATION

Implementing our methods to drive transformation in an iterative, agile and effective way

SOLUTIONS

We work together to deliver the strategy, plan and execution

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MEASUARE &

EVALUATE

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Everything we do has to have a return.  We measure against KPI's and evaluate accordingly.

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Our Competitive Advantage

Our experience runs from hospitality sectors to brand experts and agency pioneers.

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We are passionate about driving disruption through innovation and digital transformation. 

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We live the trends and understand how to best connect them to all consumers.

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Simple, faster, better is our motto


We live and breathe strategy, but our biggest pleasure is to watch a company continuously and consistently deliver positive results FROM OUR SOLUTIONS

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We bring the FMCG growth acceleration / turnaround mindset and the go-getter startup attitude to deliver the best in class solutions to your business. 

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We use advanced analytics proven models and measure and evaluation processes.

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WHO WE ARE
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  • LinkedIn
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Esther Carrazana
Strategy Partner


International leader at Kraft and Diageo with various executive roles in Latam, US, Travel Retail and Europe, with a proven track record in delivering outstanding results.

Last 10 years:
 
Diageo - Customer Marketing Regional Manager, Luxury Portfolio, PR USA

​Diageo - Head of Global Cruise, Travel Retail. Miami, Fl, USA

Diageo - Head of Mass Luxury Portfolio for Europe, London, UK

The EC Consulting - Strategy Director and Partner, London, UK


 Please click the icon for Esther's Linkedin profile

Meet the Collaborators

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Simon Earley

International leader at Diageo and Strategem agency with various executive roles in UK, Europe and Global with a proven track record in delivering outstanding results.
 

Diageo – Global Head of World Class Awarded Bartender Competition, AMS, ‘19-’21
​Diageo – Global Head of Category Development, AMS, ‘14-’19
Diageo – Global Head of Customer Marketing, AMS, ‘12-’14
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